Corporate identity and Brand Guidelines

Everyday people

Brand guidelines are a guide to how your business communicates to it’s customers. They lay out the fundamental rules of your brand. Usually specifying colours, typography, logo and use of imagery. Sometimes for our bigger clients, a brand guidelines document can run to many pages. In this instance consultants Everyday People asked us to create a simple one sheet document they could share with their associates to ensure that all of their assets shared the same strong look.

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